Aether Aura

Aether Aura by Reinvented
Launch Year: 2026
Perfumer: Özge Erdoğmuş Altınel
Concentration: Extrait de Parfum

Fragrance Profile:
Unveiled at Esxence 2026 in Milan, the latest creation from Turkish-rooted niche house Reinvented — a brand built on emotional storytelling and vegan, phthalate-free compositions. Described as "the radiant glow of the soul," Aether Aura marks a brighter and more luminous chapter for the house. Pink Pepper, Bergamot, Ginger and Lemon open with a vivid, spiced and zesty citrus brightness that is immediately energizing and fresh. Kiwi, Pineapple, Iris and Geranium build a juicy, fruity and gently powdery heart where tropical fruit meets soft floral elegance in a surprisingly balanced accord. Musk, Vetiver and Amber close with a clean, earthy and quietly warm base that anchors the brightness with real depth and skin-close longevity.

Performance:
Above-average longevity for a fresh fruity composition, benefiting from the extrait concentration. The amber-musk base extends the citrus-fruit accord comfortably through the day, with the vetiver adding a dry, grounding quality to the dry-down.

Ideal For:
Spring and summer, and any daytime or warm-weather occasion. A genuinely unisex aromatic fruity for those who want something bright, uplifting and distinctive — kiwi and iris are a rarely seen pairing in contemporary perfumery, and Aether Aura makes the most of both.